Our Work
At TAGLatino we carefully understand the goals and our client's needs, then we craft a marketing program that effectively communicates the value and messaging. Our goal is to always deliver measurable results in a cost-effective manner. Some of the vehicles we use in our marketing efforts are online web, social networking communities, mobile devices, off-line (events / sponsorship / integration) amongst others.
Below are examples of our current and past executions.
Yum Brands – Pizza Hut Online Video Campaign
Smooth Tour 2008
Goal: To create an integrated national series for Pizza Hut with over 1mm impressions via online/live event/mobile.
RESULTS
- Impressions: 1,000,000+
- Timing: Feb. – Dec. 2008
- Cities: New York, Austin, Los Angeles, New Jersey, Houston, Miami, Chicago
- Teams: 200+ nationwide
- Components: events, mini-site, e-blasts, print collateral
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Fotolog.com – Strategy Consulting
Goal: To increase Fotolog's monthly unique impressions in the U.S.
RESULTS
- 30% increase in overall website traffic - from 5,000,000 new U.S. impressions generated
- Strategic partnerships with 15+ major websites/blog partnerships.
- Cost savings of over $120,000, overall CPM for our work was .002
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SmartEdge by GMAC – Events Management/Interactive Campaign
Goal: To create an integrated national series that provides educates students on the methods for financing a vehicle. SmartEdge by GMAC sought to drive new traffic to their smartedgebygmac.com website and setup vehicle displays in high-traffic areas of relevant Latino universities.
RESULTS
- Impressions: 1,000,000+ (online)
- Timing: Feb. 2005 – Dec. 2007
- Cities: New York, Austin, Los Angeles, New Jersey, Houston, Miami, Chicago
- Campuses: 40+ (5 per market)
- Components: campus visits, mini-site, e-blasts, print collateral
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Verizon Wireless – Event
Goal: To introduce the new Verizon Wireless handsets and allow Latino college students to demo their capabilities via 10'x20' footprints at high-density campuses.
RESULTS
- Timing: Feb. 2007–Dec. 2007
- Cities: 7 high-density markets
- Events: 40+
- Collateral: campus visits, e-blasts, flyers, banners, text-to-screen event integration, T-shirts, posters, gift bags
- Outcome: 1,520 kiosk registrations (over delivered by 100%) and 250K+ overall program impressions
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National Concert Series – Jack Daniel's Studio No. 7
Goal: To provide its audience with a refreshing concert experience by fusing Jack Daniels with the vibrant energy of Latino music in private invitation-only events.
RESULTS
- Timing: Feb. 2004 – Sept. 2007
- Attendance: 1,000–2,000+/event
- Cities: Miami, New York, San Juan, San Jose, Los Angeles, Phoenix, San Antonio, Houston, Dallas, and Chicago
- Bands: Molotov, Babasonicos, and Los Amigos Invisibles
- Components: Event mini-site, contest pages, e-blasts, tickets, print collateral
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National College Tour — College — U.S. Army
Goal: To engage students and increase lead generation efforts by establishing footprints at high-density college campuses.
RESULTS
- 22,000+ qualified leads over 7 months — the Army's most successful Latino effort for 4 consecutive years.
- Timing: Feb. 2002 — Jun. 2007
- Cities: 13+ high-density Latino college markets
- Schools: 80+
- Events: 4-6 per market
- Components: Event mini-site, e-blasts, flyers, tents, banners, kiosks, data cards, tri-towers, photo frames, table skirts
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Brown Foreman Spirits — Finlandia
Task: Develop exciting print collateral material to introduce Finlandia's new mango flavor.
RESULTS
Creative development of table tents, event posters and other print collateral. Additionally we designed an in-store "Footsteps" installation for the Tri-State NYC area.
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