Our Market

Market Profile:

2nd and 3rd Gen. represent 60% of total (35 million) Latino population
12-34 Year Olds Control an estimated $400 out of $800+ billion of U.S. Latino Purchasing Power.
We represent 3 million or 12% of all U.S. college educated students
2nd & 3rd Generation Latinos represent 80% of Latinos Online
26% of Latinos online have a college degree
Hispanics remain the youngest group overall with a median age of 27.6 and almost 34% of the population younger than 18.

Sources: Pew Hispanic Center (2006), U.S. Census News (2008), U.S. Census (2004), Forrester Research Hispanic Technographics (2007)