According to LatCom Communications' CEO, David Chitel "New Generation Latinos will continue to drive up Hispanic spending power by nature of the fact that they are more educated, have higher disposable incomes and are contributing significantly to U.S. high school and college matriculation growth. LatCom focuses on New Generation Latinos for two basic reasons; 1.) NGLs are driving U.S. Hispanic population and spending growth and 2.) There is a large NGL void in the media, marketing and entertainment worlds with a strong need to be filled."

As a leader in Latino college marketing, LatCom produces the largest Latino college tour in the U.S. visiting 13 cities and 70 campuses every academic school year. In 2004/2005, LatCom successfully launched the first national Latino college publication, Latino University Magazine. With a BPA-audited circulation of 200,000 copies per issue, Latino University serves as a complement to the iCaramba College Tour which features the Latinos Step National Tournament, concerts, contests, campus visits and other experiential marketing attractions. In 2006 LatCom will be launching the first ever high school magazine geared towards Latinas 13-17. With over 3.0 million Latinos enrolled in U.S. High Schools, Latino High School will follow the same kick-off strategy as it's college predecessor with a national 100,000 BPA-Audited circulation.

"LatCom is proud to offer our core audience a publication that is educational, informative and entertaining all in one. With 2.0+ million Latino college students nationwide, our magazine will be the first to reach them in such unprecedented quantities at approximately 100 different campus locations 6 times every academic school year," states Latino University Marketing Director Anthony Aldaño.

In addition to Latino college marketing, LatCom produces the most extensive Latino comedy series in the U.S. and a Latin alternative music series. The company also owns targeted NGL websites including LatinosStep.com, LatinoGreeks.com (Latino fraternities/ sororities) and iCaramba.com a popular online community with over 100,000 registered users that dually serves as the online home of John Leguizamo, a LatCom partner and spokesperson.

In 2003 LatCom launched its TV production unit, Piragua Productions, which produces 'Lugar Heights,' the first English-language Latino animated series for young adults. The show is currently available on DVD at major video store chains nationwide.