About Us
The Amaru Group is an interactive and creative marketing boutique started by four entrepreneurs with a passion for design and functionality. Having previously worked at top advertising agencies, such as Grey Worldwide and The Bravo Group, top media and marketing companies, such as Batanga.com and Luminant Worldwide, our experience has delivered custom solutions, including branding, design, interactive and business consulting, for the world’s top brands.
We decided to bring this experience to businesses looking for quality design work combined with general business sensibility. Our interactive work incorporates functional site design and search engine optimization while intelligently positioning our client’s brands to improve the sales of their products and services.
Allan Suarez, Creative Director
Allan currently leads the creative division of TAG. Formerly, as the Co-Founder and Creative Director at LatCom Communications (iCaramba.com), a leading media and entertainment company dedicated to the New Generation Latino, Allan brought versatility and creative flexibility to life in print, traditional advertising, multimedia and online advertising campaigns. Allan was the lead Art Director for Latcom’s national Latino college publications Latino University Magazine.
Prior to launching LatCom, Allan served as Creative Services Manager at Grey Worldwide, an integrated general market advertising agency. At Grey he guided the technological direction of the Creative Services Department in their flagship New York office. Allan holds a Bachelor of Arts in Communications from Boston University.
Anthony Aldano, Marketing Director
Anthony currently leads the marketing division of TAG. With over 10 years of strategic marketing experience, specializing in Latino media, Anthony was the Marketing Director for a leading privately-held Latino media company. While there, he led the marketing, brand identity, and interactive media for their 18-34 division. In 2001, Anthony founded a leading collegiate event company – LatinosStep, Inc., which specialized in creating unique events for the Latino college market. He simultaneously created a nationally-audited Latino college magazine with a circulation of over 100,000 in its second year. In 2002, his company was acquired by LatCom Communications (presently Batanga Live).
Anthony’s prior experience includes work at WPP’s Hispanic advertising agency, The Bravo Group, where he worked on the AT&T, Propecia, Phillip Morris USA and Kraft accounts. He holds an MBA and Bachelors degree in Marketing from the Zicklin School of Business, Baruch College.
Jesus Diaz, Jr., Strategic Consultant/Director, Client Services
Jesus currently oversees the marketing, interactive, creative and finance teams at The Amaru Group. Prior to joining TAG, he was Director of Events at Batanga.com, the #1 Latin music site in the U.S., where he managed the production, marketing, and staff for live national concerts and college tours. He was the Account Director, responsible for more than $1.2 million in budgets, for Yum Brands, Volkswagen, Verizon Wireless and U.S. Army national marketing initiatives. Uniquely responsible for integrating the Batanga brand within the 18-24 youth market, Jesus utilized micro-sites and online social networking communities to draw in new audiences.
Prior to producing events, Jesus was the Publisher and Co-Founder of Latino University, a publication for collegiate Latinos nationally distributed at 300+ universities. In this role, he oversaw the sales, circulation, and content departments. Jesus holds an MBA from Columbia Business School and a Bachelor of Science degree in Computer Science from New York University.
Robert Diaz, Interactive Director
Robert currently leads the interactive division of TAG. A multi-talented developer with an expertise in key front-end (e.g. XHTML, CSS, Javascript, Flash) and back-end (e.g. PHP, Actionscript, MySQL) web technologies, and keeps current with the latest web, SEO and new media trends. Over the past 5 years, on the design end, Robert has developed web sites and interactive marketing strategies which integrate digi-zines, content management systems and blogging for numerous small to mid-size businesses. He is proficient in and uses various industry-standard software applications daily, including Fireworks, Flash, Illustrator, Photoshop, and Vegas Pro/DVD Architect Pro. Robert holds a Bachelor of Science in Communications Technologies from New York University.